Wednesday, November 6, 2013

Staples is starting Price Matching

Staples Launches Price Match Guarantee
With the new Price Match Guarantee, customers are guaranteed to pay the lowest price every time they shop, whether it’s in stores or online. Staples will price match items sold and shipped by or any retailer who sells products in both retail stores and online under the same brand.

“Staples is committed to offering great products at the best prices," said Alison Corcoran, senior vice president of North American stores and online marketing. "Customers will be able to shop confidently, during the holiday season and beyond, knowing that we are providing them with all the right products and must-have gifts at the lowest prices.”

If customers find a lower price on a new, identical item, they can show an associate the lower price at the time of purchase in store and Staples will automatically match the price.

Effective as of November 3, the price match guarantee was already put to the test when Walmart announced it would sell the newly released iPad Air for $20 cheaper than Apple’s suggested price. Staples matched this price and will continue to match competitor’s pricing to win over sales.